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Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12Infor Buying Spree Continues With Starmount Acquisition
Less than a month after buying analytics solutions provider Predictix, Infor has announced plans to acquire Starmount, a…
News July 12Call-Ins Are Being Called Off: What Should Retailers Be Doing?
With San Francisco adopting legislation aimed at helping part-time workers achieve work-life balance and other cities considering similar…
Executive Viewpoints July 124 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location
With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap…
Executive Viewpoints July 12Three Ways to Increase Private-Label Profitability With Channel Data Management
The U.S. Department of Commerce reports that only 7.8% of total U.S. Q1 2016 retail sales came from e-Commerce.…
Executive Viewpoints July 12Bluecore Launches Platform To Personalize Advertising Across Channels
Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product…
News July 12IBM Expands Portfolio With Real-Time Personalization And Insights
IBM has expanded its suite of solutions and features to include cognitive technologies designed to enable marketers, merchandisers…
News July 12Getting The First Mile Right: Retailer-Supplier Collaboration Is Key
Retail is all about the customer today, and it’s vital to get the first mile of the shopping…
News July 1249% Of College Freshmen’s Parents Already Spending Generously On Back-To-School
While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been…
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