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WHSmith Travel Upgrades Demand Forecasting For Perishable Items

WHSmith Travel, a UK retailer operating 181 international units, has partnered with RELEX Solutions to help it improve…

News March 2
cheetah mobile mobile ads rebranding

Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads

Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah…

News March 2
location data locationbased marketing yelp

Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data

European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive…

News March 2
ecommerce kibo omnichannel commerce

VOLT Lighting Launches Upgraded E-Commerce Site

VOLT Lighting, the leading factory-direct lighting manufacturer, launched its new e-Commerce sitepowered by the Kibo e-Commerce solution. In upgrading…

News March 2
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Indochino CEO: How Virtual Inventory Delivers The Benefits Of Online Shopping In-Store

Made-to-measure suit retailer Indochino had quite a successful year in 2016, seeing year-over-year omnichannel sales growth of 54%…

Features March 2
ardath albee customer experience CX ernan roman personalization personas storyselling Storytelling

Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?

Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding…

Executive Viewpoints March 1
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Bluecore Debuts Marketing Decisioning Platform

Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next…

News March 1
content customer experience CX microsoft personas Storytelling

Microsoft Exec Shares 7 Tips For CX Success

Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is…

Features March 1
editor's perspective
Photo credit: Women’s Wear Daily

What Abercrombie & Fitch Could Teach Retailers About Rebranding

I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit…

Editor's Perspective February 28
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