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B2B Customers Want To Buy Online With Any Device. So Why Can’t They?
Think about the last time you made a purchase. Maybe you went into a store to buy a new…
Executive Viewpoints April 4Why Your Chatbot Must Speak With Your Brand’s ‘Voice’
When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M…
Editor's Perspective April 4Neiman Marcus Names New CFO
Neiman Marcus has appointed Adam Orvos as CFO, effective April 25. Orvos will lead finance, accounting, properties, capital…
News April 4RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?
RevTech, a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11th semi-annual Tech Trends…
Executive Viewpoints April 4Three E-Commerce Fraud Challenges To Beat In 2018
What will e-Commerce fraud prevention look like in 2018? Because the fraud landscape is evolving so quickly, the…
Executive Viewpoints April 4Want To Reach Gen Z? Learn To Speak ‘Phygital’
Q&A with Ken Hughes, Shopper Behaviouralist and Keynote Speaker In this Q&A, Shopper Behaviouralist Ken Hughes shares his…
Features April 4Russian Hypermarket Chain Sharpens Pricing Strategy
Following a successful pilot in 2017, Lenta is sharpening its customer-focused pricing approach by deploying Revionics Price Optimization…
News April 3BJ’s Becomes Official Yankees Sponsor For The 2018 Season
BJ’s Wholesale Club has partnered with the New York Yankees for 2018, the first partnership with the team…
News April 3Is There A ‘Silver Bullet’ To Stop Offensive Products?
By Adam Blair, Executive Editor Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes…
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