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The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing
What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may…
Executive Viewpoints April 23
China-Based Luckin Coffee Files U.S. IPO After Raising $150 Million
Starbucks has aspired to become the preferred coffee destination in China for a few years now, originally outlining…
News April 22Five Off-The-Radar Retail Predictions For The Last Half Of 2019
By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex…
Executive Viewpoints April 22Bed Bath & Beyond Ousts Co-Founders From Revamped Board Of Directors
Bed Bath & Beyond co-founders Warren Eisenberg and Leonard Feinstein have left the board of directors after facing…
News April 22
Gap Streamlines HQ-To-Store Communications Across 3,000 Locations, Multiple Brands
As part of an overall digital enhancement of its in-store operations, Gap Inc. has deployed a solution that…
Features April 22Amazon Will Shut Down Chinese Marketplace But Continue Cross-Border Operations
Although it has been operating in the country since 2004, Amazon plans to shut down its Chinese marketplace…
News April 22
10 Things That Will Change As Gen Z Comes Into Buying Power
Generation Z is a consumer powerhouse. This isn’t a demographic that retailers can afford to ignore, since they…
Executive Viewpoints April 22
Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22Zappos Offers 10% Discount To Teachers, Students And Military Personnel
Zappos has initiated a discount program designed to reward people who contribute to their communities, offering 10% off purchases…
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