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Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.
Features August 8

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few…

Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial…

The new Nike Studios concept brings technology and community together into a dynamic fitness experience.
News August 3

Nike Unveils ‘Studio’ Store Model to Support Community-Driven Fitness

Nike has been lauded for its Nike Training Club app, which brings structured fitness programs…

Sustainability image
Features August 3

How Walmart, PepsiCo and Brooks Running are Making Strides in Sustainability

Retailers, brands and manufacturers are discovering some good news on the sustainability front: it’s remarkably…

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