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From Walmart to Barbie and Nike, retail brands are embracing worldbuilding to offer multi-layered touch points across platforms — and enable agency.
Executive Viewpoints September 6

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail…

Al Iannuzzi, VP of Sustainability for Estée Lauder Companies, shares how the company is embracing sustainable store design materials and practices.
Features September 6

How Estée Lauder is Making Store Design Sustainable

Earlier this summer, the Estée Lauder Companies (ELC) announced the launch of a new Responsible…

Jason Del Rey's book, Winner Sells All, digs into the ongoing battle between Amazon and Walmart. In an exclusive interview, he reflects on the writing process and how he believes the retail behemoths can differentiate moving forward.
Features September 5

Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart

Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting…

JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more focused value proposition.
Features September 1

Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan

JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer…

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