Holiday ThinkTank

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From Crocs to Madewell and Kendra Scott, more brands are taking creative approaches to product collabs in order to meet marketing and sales goals.
Features September 21

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and…

Amazon has created a virtual store based on Godolikin University from the upcoming series Gen V.
News September 20

Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience

Amazon has launched a new virtual experience where fans can shop for products from Prime…

Kenny Flowers Charleston flagship
Features September 20

Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Over the last few years, a playbook of sorts has emerged for DTC brands: An…

TikTok has launched Attribution Analytics to help marketing teams understand the bottom-line impact of the platform's advertising solutions.
News September 19

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand…

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