Holiday ThinkTank

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Now embarking on its 60th year in business, Westfield Century City is repositioning itself as a 24-hour destination by investing in experiential retail and activations.
Features April 11

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved…

Cost of Convenience film thumbnail.
Features April 10

The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” —…

Best Buy is rolling out new gen AI assistants for customers and employees with help from Google.
News April 9

Best Buy Adds Generative AI to its Customer Service Toolkit

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for…

Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.
Features April 9

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising…

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