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Best Buy is rolling out new gen AI assistants for customers and employees with help from Google.
News April 9

Best Buy Adds Generative AI to its Customer Service Toolkit

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for…

Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.
Features April 9

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising…

Features April 8

CVS Health Identifies Closed-Loop Feedback as its Customer-Centricity Unlock

Today’s consumers are asked to rate their experiences multiple times per day. You can hit…

To reach the big leagues, retail media needs to standardize.
Features April 4

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024.…

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