Your Holiday Retail Playbook Starts Here
Features
How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many... Read More
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Features
February 20
Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping…
Features
February 13
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores…
Features
February 11
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old…
News
February 10
Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s”…
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