Holiday ThinkTank

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TikTok and Barnes & Noble have teamed up for the summer reading #BookTokChallenge.
Features August 1

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but…

Features July 29

Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as…

Brand loyalty is on the decline and shopper promiscuity is on the rise.
Features July 29

‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

By now we’ve all heard the news that brand loyalty is in decline. But Rebecca…

Sleep Number Debuts High-Touch Store Redesign With Sustainability Built Into the Concept
Features July 27

Sleep Number Debuts High-Touch Store With Sustainability Built Into the Design

Seeking to stay at the forefront of the connected sleep journey, Sleep Number has introduced…

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