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THE ME

GARDE Co. Ltd. worked on concept planning, general design, structural design and construction for the first store of THE ME in Tokyo.

GARDE Co. Ltd. worked on concept planning, general design, structural design and construction for the first store of THE ME in Tokyo.

THE ME was born with the aim to solve the inventory issue and to change consumer behavior in the apparel industry and is based on the concept of “matching individual’s needs rather than operating on the premise of mass production.”

THE ME was born with the aim to solve the inventory issue and to change consumer behavior in the apparel industry and is based on the concept of “matching individual’s needs rather than operating on the premise of mass production.”

THE ME brand colors of navy and silver are used as key colors to create a stylish finish in the 2,671-sq.-ft. space. At the same time, warm as key colors to create a stylish finish. As a dual concept store, THE ME also is a genderless space that is comfortable for everyone.

At THE ME, the clothing sizes are given in a fine and broad range, and each customer is provided with the best comfort and silhouette by individually tuning each piece of clothing according to the customers taste.The shop’s staff, called Navigators, support each customer’s “tuning” from choosing clothes to size adjustment.

At THE ME, the clothing sizes are given in a fine and broad range, and each customer is provided with the best comfort and silhouette by individually tuning each piece of clothing according to the customers taste.The shop’s staff, called Navigators, support each customer’s “tuning” from choosing clothes to size adjustment.

The showroom is a bright and stylish space. The wall is painted silver with textured brush strokes, and the curves resembling a body line, creating a soft nuance. The wood materials add warmth.

The showroom is a bright and stylish space. The wall is painted silver with textured brush strokes, and the curves resembling a body line, creating a soft nuance. The wood materials add warmth.

The corridor to the counseling room was created with a plaster gradation inspired by the designer to represent a fog in one’s head by integrating the wall with the door.

The corridor to the counseling room was created with a plaster gradation inspired by the designer to represent a fog in one’s head by integrating the wall with the door.

The 3-D body scanner in the counseling room allows Navigators to get non-contact measurements, so customers get the perfect fit.

The 3-D body scanner in the counseling room allows Navigators to get non-contact measurements, so customers get the perfect fit.

GARDE Co. Ltd. worked on concept planning, general design, structural design and construction for the first store of THE ME in Tokyo

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