Specialty candy retailer It’Sugar has opened its largest candy department store ever at San Francisco’s Fisherman’s Wharf.

Spanning nearly 30,000 square feet and three floors, the store is full of immersive experiences celebrating the world’s most popular and iconic sugary brands, including Sour Patch Kids, Reese’s, Oreo, Nerds, Swedish Fish, M&M’s, Skittles, Kellogg’s and more. The store also boasts sections dedicated to retro favorites, treats from around the world and TikTok-inspired goodies, as well as a Lollipop Garden paying homage to San Francisco and a massive It’Sugar faux gumball wall.

“We are extremely excited to bring the ultimate sugar high to one of the world’s most visited tourist attractions — Fisherman’s Wharf — with our largest store yet,” said Jeff Rubin, Founder and CEO of It’Sugar in a statement. “Our massive candy department store will be a feast for the senses, offering a unique experience unlike any other and solidifying our commitment to bringing pure joy to people everywhere.”



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