Capgemini Helps Retailers Empower Shoppers’ Smart Devices

Capgemini’s Smart Store Guide is a solution that helps retailers provide a rich customer experience for shoppers.

Powered by voice recognition and computer vision and developed in concert with partner Intel, the Guide allows retailers to help customers navigate a pre-planned shopping list by recommending the best route and pushing the right product information in real time. Once an item is found, shoppers can purchase it right on the spot using their personal device and then leave the store. The solution also delivers numerous analytic insights to store associates and management.

The Smart Store Guide solution works by:

  1. Helping plan a visit to the store from anywhere via voice;
  2. Optimizing navigation in-store and finding additional product info;
  3. Sharing tailored special discounts and pairing recommendations; and
  4. Helping customers shop for items that are out of stock from other stores or online.

Smart Store Guide is a part of Capgemini’s Smart Digital Store portfolio, a framework of integrated solutions developed in collaboration with partner Intel that joins in-store and online customer, employee and product specifics with the physical store. The portfolio helps retailers define, accelerate and sustain their digital transformation journey quickly, efficiently and in conjunction with their particular needs.


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