As the women’s denim buyer for House Of Fraser, Claudia Walker focuses on finding the best product selection.
Because she buys from more than 20 brands for 62 stores, including the retailer’s e-Commerce site, fit specifically is “hugely important to me because different brands create different products in different sizes,” Walker said. “I think especially with jeans and denim, if you have a pair that doesn’t fit you perfectly well, not only can they be uncomfortable, but also really unflattering.”
House Of Fraser uses True Fit to help online shoppers find the right pair of jeans. Watch the below video to learn more:
Advertisement
