Bebe Onboards Jim Wiggett As Permanent CEO


Women’s apparel retailer bebe stores has named interim CEO Jim Wiggett as its permanent leader. With the appointment, bebe also added Wiggett to its Board of Directors.

Prior to joining the bebe executive team in July 2014, Wiggett served as an advisor to the retailer for up to five years. Throughout his 40-year career, Wiggett also has held executive positions at Charles Schwab Corporation, Duty Free Stores (DFS) and Moet Hennessey Louis Vuitton (LVMH). WiggettHe founded a strategic consulting group, Jackson Hole Group, a strategic consulting company, in 2002.

In his role, Wiggett will continue to guide bebe’s new strategic direction, according to Manny Mashouf, Chairman of the Board of Directors at bebe.


“Jim has made considerable progress in executing our turnaround strategy. We have been impressed with his leadership and results orientation during his interim assignment and are highly confident in his ability to lead the company.”

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