After a rough holiday season and early 2017, Gap Inc. announced the appointment of Mark Breitbard as President and CEO of Banana Republic, effective in May 2017.
Breitbrand replaces Andi Owen, who resigned from her position in early January following a lackluster holiday season. He will report to Gap Inc. President and CEO Art Peck, who will continue to directly oversee Banana Republic until Breitbard is settled in at the company.
Prior to joining Banana Republic, Breitbard served as CEO of The Gymboree Corporation from 2013 until early 2017. He also held leadership positions across Gap North America between 2010 and 2013.
Advertisement
“Mark brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer,” said Peck in a statement. “We know what Banana Republic is capable of, and Mark’s ability to drive transformation and innovation will help revitalize the brand and position it to achieve its long-term potential.”
