Retailers Vs. Brands: The Battle For Consumer Attention
Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships. With fewer people shopping…
Features June 13
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CEOs: Want To Be Likeable? Be Transparent, Put Out A Great Product
As seen with Mickey Drexler’s recent departure from J.Crew, retail CEOs surely have different demands on them than…
Features June 12
TUMI’s Charlie Cole On The Limits Of Last Click Attribution
Even as shopper journeys become more difficult to track, the need for accurate attribution increases. It’s become a…
Features June 9
What Drove Mickey Drexler Out? Retail Experts Weigh In
Millard “Mickey” Drexler earned the nickname of “Merchant Prince” for his ability to market apparel that became a…
Features June 8
#RIC17 Panel: Compete To Keep Your Customer Front And Center
Recent retail headlines in the business news lately been particularly negative: bankruptcies, store closings and financial woes. Yet…
Features June 7
Online Retailers Teach Personalization, Mobile & Convenience To Brick-And-Mortar Competitors
Recent headlines in both the trade and mainstream press have been full of variations on the same theme:…
Features June 5
4 Tips To Improve Consumer Engagement With Loyalty Programs
Consumers are eager to sign up for loyalty program memberships: average program enrollment has climbed 31% over the…
Features June 5
How To Harness Creative Talent To Foster Retail Innovation
“Creative instability is an epidemic in retail right now,” according to Angelo D’Agostino, former VP of Brand Marketing…
Features May 31
Email Targeting Boosts Open, Click-Through And Revenue Rates
In the world of email marketing, it seems that less is more. Emails sent to a narrower slice…
Features May 30Top Stories
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