Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve…
Features February 10
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Coronavirus Update: Brands Temporarily Close Chinese Shops, But Supply Chain Pressures Could Be Biggest Risk
The fast-moving coronavirus outbreak centered in China is making headlines around the world, but its impact on retail…
Features February 7
Can Malls Regain Their Mojo?
By many measures, malls and shopping centers are weathering retail’s current rough seas just fine. Total U.S. mall…
Features February 6
How To Preserve Customers’ Trust: Build A ‘Privacy-First’ Culture
Building trust lies at the heart of modern retailing: 57% of global marketing leaders point to data security,…
Features February 5
Pair Eyewear Focuses On Fun And Fashion To Multiply Sales Of Kids’ Glasses
Exclusive Q&A with Pair Eyewear Co-Founders Sophia Edelstein and Nathan Kondamuri Kids’ eyewear was a segment crying out…
Features February 4
Why Incorrect, Inconsistent Product Information Delays So Many Product Launches
Retailers rely on their ability to bring new products to their customers as a key competitive advantage, but…
Features January 31
Why Nordstrom Wants To Avoid Trap Of Aging With Its Customers
Nordstrom made its name by successfully creating strong emotional bonds with its customers. Co-President Erik Nordstrom said as…
Features January 29
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Hanna Andersson, Bentley’s Pet Care Execs Make The Case For Brick-And-Mortar’s Relevance
Modern retailing isn’t just about merging physical and online shopping — it’s about understanding the separation of shopping…
Features January 24Top Stories
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