Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail
Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created…
Features February 25
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BBQGuys Increases Mobile Conversion Rates 32% With 3D/AR Experiences
As an e-Commerce retailer that sells gas and charcoal grills, outdoor kitchen equipment and entertainment, BBQGuys understands that…
Features February 24
Zappos Collaborates With Crowdsourcing Community To Air 10 Short Films At Sundance
The Sundance Film Festival, designed around storytelling that delivers fresh perspectives, serves as an annual showcase for independent…
Features February 21
Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times
Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t…
Features February 20
Enhancing Web Accessibility: How Good-Faith Efforts Can Head Off Costly Lawsuits
Accessibility is just as important online as it is in the physical world, and failure to meet shoppers’…
Features February 19
Exclusive Q&A: How Half Price Books Succeeds With Discovery And Localized Assortments
The conventional wisdom, since the demise of Borders nearly a decade ago, has been that there’s only room…
Features February 14
Deloitte Report: Consumers Prize Convenience, But Budget And IT Constraints Hamper Retailers’ Efforts
One major theme is central to the Deloitte 2020 Retail Industry Outlook: convenience matters, and it will only…
Features February 14
Retail Private Label Challenges: Growth Creates A More Crowded Playing Field
Private label has often been a go-to strategy for retailers seeking to improve their margins while still offering…
Features February 13
Industry West Boosts AOV 15% With AI-Driven Site Content Personalization
Furniture and home décor are typically high consideration purchases, so digital retailers have to work harder to make…
Features February 12Top Stories
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