Advertisement Names DynamicAction Digital Commerce Startup Of The Year

DynamicAction, provider of an analytics solution designed to transform and orchestrate retailers’ data, teams and paths to profit, has been selected as the 2017 Digital Commerce Startup of the Year. Companies vying for the award, now in its third year, must be U.S.-based retail or technology firms, in operation for less than five years and generating less than $100 million in annual revenue. Previous winners have included, RangeMe and Reflektion.

“Retailers across the board are facing the daunting task of transforming their businesses to compete in the midst of unprecedented industry disruption,” said John Squire, CEO of DynamicAction in a statement. “Our passion and unyielding quest is to provide a solution that yields one true view of customers, product, inventory and profit across stores, digital, mobile and marketplace.”

DynamicAction was one of three finalists for the award, which was announced during the keynote address at the Los Angeles Convention Center. The other nominees were DemandJump, a marketing technology company, and Salsify, a product content management provider.


The winning company receives $20,000, a free one-year NRF membership, and the opportunity to pitch its product and services before e-Commerce and tech executives from the NRF Digital Council.

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