JD Sports Drops ‘Sports’ from its Name, Deploys AI-Powered Search


JD Sports will implement the AI Search solution from Algolia as it seeks to modernize its online presence and stores based on an omnichannel, composable approach. Adoption of the solution complements the retailer’s rebranding as simply JD.

In addition to enhancing JD’s ecommerce experience, the Algolia solution will provide the retailer with global AI search and revenue analytics, unlocking a new set of analytics and data for the business.

The retailer is taking an API-first approach to its technology upgrades, which will help it create modular, interchangeable technology components, streamline development processes and foster an environment where functionalities can be assembled and reassembled efficiently.

“We are excited to embark on this journey with Algolia as a strategic partner in our modernization and replatforming efforts,” said Arianne Parisi, EVP and Chief Digital Officer at JD said in a statement. “By leveraging Algolia’s cutting-edge AI technology, we aim to provide our customers with a seamless and personalized shopping experience, whether they engage with us online, in one of our 3,400+ stores or through other channels.”


In April 2024 JD Sports beefed up its U.S. presence with the purchase of sports retailer Hibbett for $1.1 billion. The retailer had entered the U.S. market with its March 2018 purchase of Finish Line for $558 million.

Zenni Optical’s David Ting discussed how the retailer improved its search capabilities with the Algolia solution in February 2024.

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