GNC Adds Same-Day Delivery with Shipt, Enhances Ecommerce Experience


GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience.

GNC vitamins, supplements, protein bars, beauty and skincare products and fitness equipment are now available on the Shipt app and website for delivery in as soon as one hour.

GNC also announced that it would deploy e-Spirit’s FirstSpirit Digital Experience Platform. Powered by a hybrid headless Content Management System (CMS), the SaaS-based solution allows for the quick and easy creation of content, including images and shoppable videos, that can then be shared across all customer touch points based on individual interests and preferences.

“One of our strategies for competing in today’s crowded ecommerce market is to create a seamless, engaging customer experience across web, mobile and other channels that increases customer loyalty,” said Daniel Frattaroli, Director of Ecommerce at GNC in a statement. “e-Spirit’s hybrid headless CMS technology will make it easy for our teams to add personalized content to GNC commerce experiences with little to no developer support. With the FirstSpirit CMS and AI technology, we can provide similar engaging personalized experiences our retail customers receive when consulting with our Coaches in GNC stor


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