Gladson has acquired FSEnet+, a product data management and syndication provider, and Webcollage, a cloud-based platform that allows manufacturers to manage and publish rich product information for retailer sites. Gladson provides brands with a digital content hub of consumer goods product information and images, as well as store optimization services.
"Our clients are struggling working with multiple providers of product information and digital assets due to inconsistent formats, and ever changing product labeling and packaging,” said Paul Salay, CEO at Gladson in a statement. “Retailers and other data recipients need complete and consistent data to power their e-Commerce web sites and to optimize their shelf management process. By combining the FSEnet+ product data management engine with the Webcollage platform, Content Publisher, we have taken significant steps to enable a more efficient transfer of information between supply and demand."
The combined platforms are designed to offer end-to-end product content management to drive efficiency in supply chain, space management and e-Commerce operations.