Bailey’s Power Equipment, a professional landscaping and outdoor power equipment products e-Tailer, has implemented Mercent Retail, a solution that helps retailers reach and convert online shoppers. Bailey’s expects the new platform to help increase sales revenue and profits across key sales channels, including Amazon, Buy.com and eBay, according to a company press release. The e-Tailer also anticipates actionable business intelligence that will allow the company to manage online ad campaigns with greater efficiency to maximize revenues and profits.
The Bailey’s e-Commerce storefront also uses RedPrairie Direct Commerce technology. Mercent is working with Snapshot Design to integrate this technology with the Mercent Retail solution across the Bailey’s site.
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