Online apparel retailer Asos has partnered with TrusTrace to enhance supply chain resilience and support compliance across its global value chain. Asos is investing in the AI-enhanced traceability infrastructure that will provide it with real-time visibility into its supply chain down to farm level (Tier 5).
“Our partnership with TrusTrace is a key milestone in our updated Fashion with Integrity program,” said Elena Martínez Ortiz, EVP of Product at Asos in a statement. “TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks and boost resilience in our supply chain by supporting our suppliers to implement improvements.”
The TrusTrace platform will support:
- Supply chain mapping, including end-to-end visibility from Tier 1 to Tier 5;
- Product-level traceability, with verified material data from source to final product;
- Centralized compliance documentation; and
- Configurable analytics and reporting for supplier collaboration and ESG reporting.
“Our collaboration with Asos marks a significant step forward — not just for our companies, but for the industry as a whole,” said Shameek Ghosh, CEO and Co-founder of TrusTrace in a statement. “Together, we’re demonstrating how traceability can be embedded at scale to create a more resilient, responsible fashion ecosystem.”
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In July 2023 Brooks Running adopted the TrusTrace platform to improve supply chain visibility, and in June 2024 Vera Bradley deployed the Forced Labor Prevention (FLP) solution from TrusTrace, joining 14 other brands using the solution worldwide.
