Apple iOS Continues Growth Based On iPad Sales

The Apple iOS operating system now accounts for approximately 55% of worldwide mobile web traffic, exceeding Google’s Android, according to new data published by Net Applications. As the iPad continues to dominate the tablet market, Apple saw a 68% increase in its global market share during Q2 2011, up from approximately 66% in Q1. In contrast to Apple’s recent success, Android’s tablet market share slipped from 34% in Q1 to 27% in Q2, nearly a 10% decrease. According to a forecast conducted by research firm IDC, by 2015 more U.S. Internet users will access the web via mobile devices than PCs or other wired channels. Additionally, IDC reported that the number of mobile web users is expected to grow at a compound annual growth rate of close to 17% between 2010 and 2015, due to the increase of smartphone and tablet purchases.