Brickstream has acquired fellow location analytics provider NOMi to position itself as a leader in the in-store analytics space. Financial terms of the deal were not disclosed.
The combined organization will reportedly have the largest number of global deployments, partner network, application suite and assortment of smart devices, according to a company press release. With a new integrated platform, Brickstream is expected to provide retailers with a complete view of the customer journey across all channels.
“This deal represents the natural evolution of a tremendously successful partnership,” said Marc Ferrentino, CEO of NOMi. “In the past three months alone, NOMi and Brickstream have jointly signed and deployed 27 new clients. That number will grow exponentially thanks to Brickstream’s global network of 50 channel partners covering 65 countries.”
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