To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
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How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
Interactive Video Advertising Draws in New Lottery Players
When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did…
Executive Viewpoints July 21
Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Sustainability and Inflation: How Packaging Companies are Finding the Sweet Spot
According to a recent study, price, quality and convenience are still consumers’ top buying criteria for products. This…
Executive Viewpoints July 19
Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions
The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but…
Executive Viewpoints July 18
IoT in Retail: Top 5 Use Cases and Real-Life Examples
Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers…
Executive Viewpoints July 17
Capitalizing on Retail Trends with Footfall Data
Maximizing store performance will always be a priority to retailers and commercial real estate companies but, as important…
Executive Viewpoints July 17
Off-Grid Solar-Powered EV Chargers are Key to Unlocking the Potential of Parking Lots
Recent reports predict that more than 24 million electric vehicles (EVs) will be on U.S. roads by 2030.…
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