5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
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INFORMing Customers: A New Retail Requirement
Since 2021, states and the federal government have been pushing to provide consumers with more information about the…
Executive Viewpoints August 2
Turning Retail Losses into Profits
How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing…
Executive Viewpoints August 1
How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
How to Convert Customers with Empathetic Marketing
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27
4 Steps to Operations and Fulfillment Transformation
The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online…
Executive Viewpoints July 26
Putting the Feeling Back into ExperiencesÂ
The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating…
Executive Viewpoints July 26
Your Stuff is Killing the Planet — but Data is Changing That
Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device…
Executive Viewpoints July 25Top Stories
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