Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
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How to Convert Customers with Empathetic Marketing
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27
4 Steps to Operations and Fulfillment Transformation
The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online…
Executive Viewpoints July 26
Putting the Feeling Back into ExperiencesÂ
The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating…
Executive Viewpoints July 26
Your Stuff is Killing the Planet — but Data is Changing That
Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device…
Executive Viewpoints July 25
To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
Interactive Video Advertising Draws in New Lottery Players
When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did…
Executive Viewpoints July 21
Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20Top Stories
