Stop: Your Customer Journey isn’t Benefitting Your Customer
The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33%…
Executive Viewpoints August 8
Latest In: Executive Viewpoints
How to Evolve and Personalize in the Digital Marketplace EconomyÂ
Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space,…
Executive Viewpoints August 7
The Rise of Micro Markets in Airports
The travel and tourism industry went through a shock in 2020, with the COVID-19 pandemic leading to a…
Executive Viewpoints August 4
5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
INFORMing Customers: A New Retail Requirement
Since 2021, states and the federal government have been pushing to provide consumers with more information about the…
Executive Viewpoints August 2
Turning Retail Losses into Profits
How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing…
Executive Viewpoints August 1
How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
How to Convert Customers with Empathetic Marketing
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27Top Stories
