Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
Latest In: Executive Viewpoints
Sunnier Economic Outlooks Drive Peak Season
While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the…
Executive Viewpoints September 22
The Limited Role of AI in Ecommerce
In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…
Executive Viewpoints September 21
In Luxury Retail, Design Trends Point to Experience
What’s the most important aspect of luxury retail design today? If you said “mastering techniques to improve in-person…
Executive Viewpoints September 20
Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…
Executive Viewpoints September 20
For Better Customer Experience, Make Your Website Easier to Search
Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert…
Executive Viewpoints September 19
What to Expect and What to Wish for from Retailers this Holiday Season
Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded…
Executive Viewpoints September 18
Timing is Everything When it Comes to Useful, Governable Analytics Data
In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world…
Executive Viewpoints September 15
The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even…
Executive Viewpoints September 14Top Stories
