Transforming Retail Spaces for Today’s Generation of Shoppers
The mall is experiencing a resurgence, defying predictions of its demise. This retail renaissance is not just a…
Executive Viewpoints January 24
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer…
Executive Viewpoints January 24
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
Tech, Talent, and Partner Innovation is the Secret Sauce for Retailers to Stay Competitive
Put mildly, it has been a challenging few years for retailers. A historic pandemic with a double-whammy of…
Executive Viewpoints January 19
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
The Pet Food Market is Changing: Grab it by the Paws
The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our…
Executive Viewpoints January 17
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
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