Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5
Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions
For sugar importers, this past summer has been anything but sweet. The cost of sugar has surged by…
Executive Viewpoints February 2
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30
Challenging the Way Retailers Think About Traffic Counting
I’m sure you’ve heard the expressions, “what goes around comes around,” and “what’s old is new again.” These…
Executive Viewpoints January 29
Accessible Luxury Doesn’t Need to Diminish Exclusivity
Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions…
Executive Viewpoints January 26
Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge…
Executive Viewpoints January 25Top Stories
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