The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
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The Pet Food Market is Changing: Grab it by the Paws
The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our…
Executive Viewpoints January 17
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
AI Steps into the Retail Arena
Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation…
Executive Viewpoints January 11
How Retailers can Combat Inventory Shrinkage with Drone-Powered Warehouse Monitoring
There’s been a lot of talk recently about retailers reporting lower-than-expected earnings due to inventory shrinkage. What does…
Executive Viewpoints January 10
Unveiling the Future: Retail Product Trends in 2024
As we step into 2024, the retail industry is poised for a transformative year at brick-and-mortar locations, marked…
Executive Viewpoints January 10
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9Top Stories
