Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Latest In: Executive Viewpoints
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5
Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu
“Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry…
Executive Viewpoints April 4
What You Need to Know About Transforming Online Return Churn
For anyone who has made a purchase online, returns are part of the standard online buying process —…
Executive Viewpoints April 3
How to Keep Your Digital Signage up to Date
Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new…
Executive Viewpoints April 3
With Performance TV, Retail Brands can up the Ante on the Big Screen
On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself…
Executive Viewpoints April 2
The Future of Retail is Multilingual
Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately,…
Executive Viewpoints April 1
The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…
Executive Viewpoints March 29
Urban Efficiency: Strategies for Streamlining Last Mile Delivery Amid Growing Congestion
Recent reports show that traffic delays cost U.S. drivers an average of 51 hours of lost time in…
Executive Viewpoints March 28Top Stories
