The Product of Places: The Secret Equation to Convening Consumers
Everywhere I go, business leaders ask me, “What’s the next big thing in retail?” Understandably, they’re looking for…
Executive Viewpoints April 17
Latest In: Executive Viewpoints
Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and…
Executive Viewpoints April 16
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15
The PR Perils of Inaccurate Sales Tax
It’s rare that sales tax issues make the news, and when they do, it’s generally not great for…
Executive Viewpoints April 12
Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year
We are past the point of conjecture about whether AI will upend the retail industry; it already has.…
Executive Viewpoints April 11
Balancing Customer Loyalty in an Age of Growing Business Costs
Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through…
Executive Viewpoints April 10
Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the…
Executive Viewpoints April 9
Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5Top Stories
