Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era
The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep…
Executive Viewpoints April 29
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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust
In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes…
Executive Viewpoints April 26
Four Ways Retailers can Boost Retail Media Network Profitability
Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting…
Executive Viewpoints April 25
Why my Retail Finance Team Loves AI
For me, the great thing about working in finance is getting to make decisions that touch all aspects…
Executive Viewpoints April 24
The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…
Executive Viewpoints April 23
AI and the Art of Non-Linear Customer Experience
In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A…
Executive Viewpoints April 22
The Global Reach and Sustainable Impact of Green RFID Technology
Businesses today are constantly looking for ways to improve their sustainability and reduce their carbon footprint. After all,…
Executive Viewpoints April 19
Retailers Must Adopt a Technology-First Strategy to Survive
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of…
Executive Viewpoints April 18
How Gen AI is Reshaping our Understanding of User Intent
As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…
Executive Viewpoints April 17Top Stories
