How to Create an Ambassador Program for Your DTC Brand
In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer.…
Executive Viewpoints June 11
Latest In: Executive Viewpoints
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10
3 Key Retail Metrics and How Supply Chain Readjustments Can Help
With today’s technology, retailers have seemingly endless access to hundreds of data points, and it can be difficult…
Executive Viewpoints June 7
Media Networks Beyond Retail: How to Activate Your Right to Win
With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new…
Executive Viewpoints June 6
AI Remains Transformative Within the Ecommerce Space in 2024
Few things have disrupted the ecommerce industry of late quite as thoroughly as AI. The experts agree, predicting…
Executive Viewpoints June 5
What a TikTok Ban Could Mean for U.S. Businesses and Sellers
Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that…
Executive Viewpoints June 4
How Brands can Drive Sales with Innovative Textiles
As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in…
Executive Viewpoints June 3
Why Retailers are Prioritizing Human-Machine Collaboration over Full Warehouse Automation
Integrating advanced technology into retail operations is becoming increasingly crucial as market demands evolve. Consumers now expect next-day…
Executive Viewpoints May 31
The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout
To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty.…
Executive Viewpoints May 30Top Stories
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