Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…
Executive Viewpoints March 31
Retail has never lacked data. What it has consistently lacked is clarity. At NRF this year, the conversation…
Executive Viewpoints March 30
Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…
Executive Viewpoints March 27
A YouGov poll of American adults from mid-2025 revealed a notable shift in sentiment around body-worn cameras. Once…
Executive Viewpoints March 26
I want the executives and managers around me to think for themselves. Without deliberate leadership development and fresh…
Executive Viewpoints March 25
Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…
Executive Viewpoints March 24
The fashion industry is a fickle business. Constantly changing aesthetic trends, volatile customer preferences and global economic shifts…
Executive Viewpoints March 23
Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search,…
Executive Viewpoints March 20
