The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8
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How Product Donations Drive Strategic Benefits for Businesses and Offer Hope to Communities in Need
When Hurricane Beryl barreled its way across the Caribbean in early July, leaving a trail of destruction, it…
Executive Viewpoints August 7
Western Gothic: Unpacking the Moody Yet Chic Interior Design Trend
Every year, the interior design world stumbles upon unique trends that break the mold — this is where…
Executive Viewpoints August 7
The Race to Displace: How Temu and Shein are Redefining Ecommerce
Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…
Executive Viewpoints August 6
How AI and LLMs Are Ushering in a New Era of Conversational Commerce
With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15…
Executive Viewpoints August 5
5 Lessons from the Bob’s Stores Bankruptcy
New England clothing retailer Bob’s Stores is shutting its doors for good. The retailer filed for Chapter 11…
Executive Viewpoints August 2
The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud
In the 1985 sci-fi comedy Real Genius, we meet Lazlo Hollyfeld, a former engineering student who spends his…
Executive Viewpoints August 1
Training Frontline Personnel in Retail: How to Do it on a Budget and Maintain High Quality
In retail, maintaining a knowledgeable, capable and well-trained workforce is a key factor in success, especially in categories…
Executive Viewpoints July 31
Stop Waiting on Advertising. New Products Should Fly off the Shelf.Â
Every retailer’s nightmare is a shelf stocked with products that just won’t budge — a frustrating reality that…
Executive Viewpoints July 30Top Stories
