L’Occitane, a high-end beauty products retailer, more effectively tests web site and email messaging, offers, images and other…
Executive Viewpoints October 19
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Executive Viewpoints October 17More Options For SEM Marketers On The Way
Over the past couple of years, a growing chorus of marketers has said that search engine marketing has…
Executive Viewpoints October 16Athletic specialty retailer Foot Locker is making strides to better understand its worldwide customers’ paths to purchase by…
Executive Viewpoints October 12Maybe It’s Time To Embrace Showrooming By Debbie Hauss, Editor-in-Chief The term “showrooming” carries with it a very…
Executive Viewpoints October 10Showrooming: Scourge Or Inspiration
Retailers globally are terrified of being turned into “showrooms” for their online competitors. And their fear is real. …
Executive Viewpoints October 9As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including…
Executive Viewpoints October 5The New Brick-And-Mortar Store: Digital Signage, Interactive Screens And Everything In BetweenBy Fatima D. Lora, Assistant Editor E-Commerce…
Executive Viewpoints October 2The New World Of Application Performance Management
Studies have shown that poor performance of e-Commerce web sites can directly result in loss of revenue, poor…
Executive Viewpoints October 1Top Stories
