Price-Matching Policies: The Consumer’s Secret To Finding the Best Deal
By John Boyd, Co-Founder and CEO, ShopSavvy  Consumers looking for the best deals on products often forget…
Executive Viewpoints September 23
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7 Strategies To Prepare & Prosper In A Global Social Crisis
By Malcolm DeLeo, Chief Evangelist, NetBase As carefully as you may have built and managed your brand reputation,…
Executive Viewpoints September 20For StoreOps Execs, The Job Is Never Done
Shoppers’ browsing and buying preferences are constantly evolving, especially as technology continues to advance. WIthin the past year,…
Executive Viewpoints September 19Terry Lundgren Goes Undercover… Sort Of
By Kim Zimmermann, Managing Editor Terry Lundgren, the CEO of Macy’s, is a fairly recognizable guy. Chances are…
Executive Viewpoints September 18Maximizing Customer Experience While Minimizing The ‘Creep Factor’
It’s 3pm on Thursday afternoon and your stomach is growling. You know that you need to go to…
Executive Viewpoints September 17Packaging Helps Create Luxury Brand Experiences…Even Online
One of the key struggles many eTailers have is creating memorable brand interactions and memories throughout the browsing,…
Executive Viewpoints September 17How To Avoid Failing In Your Subscription Service Model
Tom Caporaso, CEO, Clarus Marketing Group Birchbox, Amazon Prime, and Netflix offer widely disparate services, but one thing…
Executive Viewpoints September 16Social Customer Service: Avoid Reputational Damage By Addressing The Root Problem
Mike Hennessy, Vice President, Marketing, IntelliResponse Social media can be a perilous field for brands to navigate. Many…
Executive Viewpoints September 16#HolidayCCS Is Almost Here!
It’s the most wonderful time of the year! Well, almost… Tomorrow marks the start of #HolidayCCS, our webinar…
Executive Viewpoints September 15Top Stories
