Does The Web Site Experience Impact Brand Perception?
Image Source: Brick Meets Click Since the dawn of omnichannel retailing, industry analysts and experts have indicated that consumers…
Executive Viewpoints March 6
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Will Amazon’s Anticipatory Shipping Strategy Be A Hit Or Miss?
In light of news that Amazon has patented its “anticipatory shipping” concept, the Retail TouchPoints editorial team started…
Executive Viewpoints March 5runway2street Brings Online Luxury To The Next Level
By Alicia Fiorletta, Senior Editor As someone who loves discovering new brands and is, undeniably, fashion obsessed, I was…
Executive Viewpoints March 4
Secrets Behind A Digitally Modernized Sales Staff In The Omnichannel World
The retail landscape has seen dramatic changes. Online brands are opening physical stores, brick-and-mortar retailers are creating seamless…
Executive Viewpoints March 3
Personalization Beyond The Product Page
A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And…
Executive Viewpoints March 3How Retailers Can Combat The ‘Showrooming’ Trap
By Devika Girish, Marketing Content Associate, MobStac “Showrooming,“ where shoppers walk into a physical store, try out a product on…
Executive Viewpoints March 3Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints February 28Modnique Launches New Localized Sites
Only about five months ago, we had the opportunity to speak with executives from Modnique and learn about the…
Executive Viewpoints February 27Five Reasons Retailers Should Be Excited About Beacons
By Brian Anderson, Associate Editor It seems as though anything that has a lowercase “I” at the beginning…
Executive Viewpoints February 26Top Stories
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