Latest In: Executive Viewpoints

Mini-Series Marketing

By Ed Cleary, Publisher    Last week my family celebrated my youngest son’s 16th birthday. As a rite…

Can Brands Recover From Scandals?

Image credit: ABC Television The mantra goes: “No press is bad press.” But in the age of always-on…

Ready for a SPRZ? UNIQLO recently launched SPRZ NY (“Surprise New York”), a global project where art and fashion meet,…

New Phone Release, No Problem: Four Steps To Prepare For Mobile In-Store Traffic

By now, the scene is familiar. Consumers camped out overnight, lined up around the block to get their…

Increasing Conversion Rates With Personalization Across All Retail Channels

By Chad Goldsmith, NetSuite If you shop online, chances are you’ve had this experience: You are about to…

David V. Goliath: 2014 Pricing Slingshots For Small Retailers

Online retailers are always looking to grow their businesses, and 2014 will be another big year for retailers…

Secrets To A Successful Affiliate Marketing Program

The affiliate marketing industry has quickly grown to become an important marketing channel for advertisers. It is a…

Are You Actually Taking Advantage Of Google Shopping? The Answer May Surprise You

By Chris Darabi, Senior SEM & Channel Sales Consultant, InternetMarketing.net Google Shopping, otherwise known as Product Listing Ads (PLAs)…

Walgreens Noted As Drug Store Leader In Net Promoter Benchmarks Report

Walgreens, Wegmans and Costco are three winners, according to the 2014 Net Promoter Industry Benchmarks report from Satmetrix, a…