Anti-Counterfeiting: How Inventory Visibility Contributes To Greater Consumer Trust
Imagine all of the resources, work and creative vision it takes to create unique, highly-differentiated products. Companies invest…
Executive Viewpoints April 14
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Reinventing The Retail Focus Group With 3D
By Susan Olivier, VP Consumer Goods & Retail Industry Solutions, Dassault Systèmes More than a century ago, Italian…
Executive Viewpoints April 11Mini-Series Marketing
By Ed Cleary, Publisher  Last week my family celebrated my youngest son’s 16th birthday. As a rite…
Executive Viewpoints April 10Can Brands Recover From Scandals?
Image credit: ABC Television The mantra goes: “No press is bad press.” But in the age of always-on…
Executive Viewpoints April 9Ready for a SPRZ? UNIQLO recently launched SPRZ NY (“Surprise New York”), a global project where art and fashion meet,…
Executive Viewpoints April 8
New Phone Release, No Problem: Four Steps To Prepare For Mobile In-Store Traffic
By now, the scene is familiar. Consumers camped out overnight, lined up around the block to get their…
Executive Viewpoints April 7Increasing Conversion Rates With Personalization Across All Retail Channels
By Chad Goldsmith, NetSuite If you shop online, chances are you’ve had this experience: You are about to…
Executive Viewpoints April 7
David V. Goliath: 2014 Pricing Slingshots For Small Retailers
Online retailers are always looking to grow their businesses, and 2014 will be another big year for retailers…
Executive Viewpoints April 7
Secrets To A Successful Affiliate Marketing Program
The affiliate marketing industry has quickly grown to become an important marketing channel for advertisers. It is a…
Executive Viewpoints April 7Top Stories
