RTP Editors Share Their Favorite Social Moments
Social media is valuable in that it encourages retailers to get their creative juices flowing and have some…
Executive Viewpoints April 30
Latest In: Executive Viewpoints
What Do Retailers Need To Do As Commerce Goes Through A State Of Disruption?
By Sanjay Parthasarathy, Founder and CEO, Indix Commerce is being disrupted. The rapid adoption of technologies such…
Executive Viewpoints April 294 Ways To Make Your Shoppers Hate You
By Jason Trout, VP of Marketing, ShoppinPal In retail, even the best intentions can result in customer…
Executive Viewpoints April 28
Intelligent Household Targeting: Put Your Prospect In Context
It seems that almost any data you can imagine about a consumer can be collected nowadays. Marketers are…
Executive Viewpoints April 28
Reimagining Omnichannel Loyalty
For retailers, the balancing act between being relevant and being too “big brother” is becoming ever more precarious.…
Executive Viewpoints April 28The Future Of Couponing Is Digital But Not Mobile
By Tim Belvin, Visible Brands Traditional print couponing, while sometimes effective, is almost always inefficient. It may indeed…
Executive Viewpoints April 25Chase Paymentech Exec: It’s An “Interesting Time” For Payment
A few weeks ago, RTP published a two-part feature on new payment trends and developments. Needless to say, the response…
Executive Viewpoints April 24Has Personalization Impacted Your Buying Behaviors?
Personalization has become a must-have tool in retailers’ marketing arsenals. Whether it’s product recommendations, tailored emails or customized…
Executive Viewpoints April 23Will 2014 Be The Year Of Google Shopping?
By Alicia Fiorletta, Senior Editor The digital marketing space is evolving at a rapid pace. So much so…
Executive Viewpoints April 22Top Stories
