Rethinking Retail Returns
Welcome to the world of retail returns, an expensive, cumbersome – yet essential – part of the industry.…
Executive Viewpoints December 31
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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…
Executive Viewpoints December 30
4 Ways Retailers can Connect with Gen Z
Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…
Executive Viewpoints December 27
Technology Created Grocery Hopping, and Technology can Solve it
For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to…
Executive Viewpoints December 26
Preparing for the Post-Holiday Return Surge
During the pandemic, ecommerce returns majorly impacted retailers’ profit margins. As customers return to in-store shopping, retailers are…
Executive Viewpoints December 25
Private Label Everything: Why ‘Off-Brand’ is On-Trend
For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the…
Executive Viewpoints December 24
Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace…
Executive Viewpoints December 23
Trump, Trade and Tariffs Tariffs Tariffs! How the Second Trump Administration’s Trade Policy Could Affect the Fashion and Retail Industry
The recent election is poised to significantly reshape U.S. international trade policy, with profound implications for the fashion…
Executive Viewpoints December 20
Betting on Commerce Media? Then Don’t Model Your Data
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints December 19Top Stories
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