Latest In: Executive Viewpoints

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Think You Are Ready For The Holiday Shopping Season? Be Sure.

By Carl E. Rosen, Shelter Rock International     Is your brand truly prepared to grab maximum market…

Executive Viewpoints December 9
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The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns

As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact…

Executive Viewpoints December 8
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Bridging The Gap Between Retail Marketing And Lasting Customer Experiences

By Mike Shanker, QuickPivot Today, consumers interact with brands differently. According to Gallup, American consumers are vigilant in…

Executive Viewpoints December 8
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How Social Are Shoppers During The Holidays?

Black Friday and Cyber Monday are the top e-Commerce events of the years. It makes sense, then, that…

Executive Viewpoints December 5
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How To Make Wearables Work For You In Retail

By Matthew Goldman, Wallaby Financial With Apple’s long-anticipated announcement of the Apple Watch, it is clear that the…

Executive Viewpoints December 5
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The Bottom-Line Cost Of Poor Customer Service

By Alicia Fiorletta, Senior Editor  Ensuring great customer service and experiences is definitely vital during the competitive holiday…

Executive Viewpoints December 4
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SDL Research Spotlights Holiday Shopper Behaviors, Expectations

By Alicia Fiorletta, Senior Editor  November was an optimal month for retailers to forge ahead with holiday deals…

Executive Viewpoints December 4
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Are Shoppers Playing “Chicken” With Retailers This Holiday Season?

Retailers are focused on grabbing consumer attention and dollars this holiday season, and it seems as though they’ll…

Executive Viewpoints December 3
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Mobile Fraud Prevention Steps That Will Have Consumers Coming Back For Seconds

By Matthias Clock, eTail West 2015 As most Americans are breaking out the good china and canned pumpkin…

Executive Viewpoints December 2
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