Latest In: Executive Viewpoints

The Power Of Being Global And Acting Local

By Alicia Fiorletta, Senior Editor  While consumers may be referring to digital touch points more frequently to make…

Retailing: Re-tailored For 2015

The retail industry is at a crossroads. Consumers are now in the driver’s seat. They require more flexibility…

The Shopping Destination Of The Future: The Mall

American shopping malls are iconic institutions, born in the 50s and the quintessential centerpieces of teenage culture in…

The Two Breeds Of Millennials: Making Fashion Magic For Marketers

By Cathy Saraniti, GfK   Millennial is the magic word for many marketers. Consumers in this coveted target,…

Ditch The Mobile Campaign Mentality And Start Taking An Integrated Approach

By Anthony Nicalo, Dónde, The retail sphere is in the midst of a massive overhaul, and if marketers…

Reducing Checkout Lines, Growing Bottom Lines

By Ed Knudson, Digimarc The dreaded queue — few sights are more unwelcoming to a customer than long…

Could Fraud Prevention Efforts Lead To Lost Sales?

Data security and fraud have become top-of-mind for retailers of all sizes and across all categories. As e-Commerce…

I always find it interesting to see how brands and retailers develop the design concepts and overall layout…

Amazon Allows Customers To ‘Make An Offer,’ But Will It Make An Impact?

In typical Amazon fashion, the online giant has unveiled a new feature that may have potential to shake…